20+ equestrian brands since 2018

Loved by creators worldwide

We ride for bold brands.

Most equestrian brands are marketed by people who've never touched a horse. Your audience can tell.

Let’s ride
Let’s ride
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0MAudience
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At Saddle Up, we come from this world. We ride. We spend our weekends at shows and our mornings in barns. It means we know exactly what an equestrian audience sees in an image, and what makes them scroll past.
At Saddle Up, we come from this world. We ride. We spend our weekends at shows and our mornings in barns. It means we know exactly what an equestrian audience sees in an image, and what makes them scroll past.
Get in touch
Saddle Up
Saddle Up

I'm Lucie, founder of
Saddle Up Agency

I’m Lucie, founder of
Saddle Up Agency

I've spent seven years making images for the equestrian world, and the last few running communication for equestrian and veterinary brands around the world.

I’ve spent seven years making images for the equestrian world, and the last few running communication for equestrian and veterinary brands around the world.

Most agencies in this industry hire a photographer. I am one. That means the strategy and the images are decided by the same person, in the same room, with the same idea in mind.

Most agencies in this industry hire a photographer. I am one. That means the strategy and the images are decided by the same person, in the same room, with the same idea in mind.

Twenty brands. Five million followers. Working across Europe and the rest of the world.

Twenty brands. Five million followers. Working across Europe and the rest of the world.

LUCIE DUBUIS · FOUNDER, SADDLE UP AGENCY

The difference

The difference

Most equestrian brands are marketed by people who have never touched a horse.

Most equestrian brands are marketed by people who have never touched a horse.

Other Agencies

  • Never set foot in a barn

  • Apply a horse logo on a generic strategy

  • Photography outsourced to a stranger

  • Three people, three versions of your brand

  • Learn the industry from a brief

Saddle Up

  • Horse girls before marketers

  • Strategy built for this industry only

  • Photography and video shot in house

  • One team, one consistent brand

  • Seven years inside the equestrian world

Services

Services

Everything under one roof.

Most brands work with a photographer, a designer and a social media manager who have never spoken to each other. Three people producing three versions of the same brand.

Visual Identity

Visual Identity

Logo, colour and typography built to last across every touchpoint

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Photography & Video
New

Photography & Video

Shot on location by someone who's spent years around horses.

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Social Media Management

Social Media Management

Editorial calendars and publishing, handled end to end.

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Equestrian Marketing Consulting

Equestrian Marketing Consulting

Brand audits and expert advice from inside the industry.

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Brand Strategy
Popular

Brand Strategy

Positioning, messaging and editorial direction for your brand.

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Graphic Design

Graphic Design

From social templates to print, every visual asset your brand needs.

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Copywriting
Premium

Copywriting

Bios, descriptions and brand storytelling written for this industry.

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Visual Identity

Visual Identity

Logo, colour and typography built to last across every touchpoint

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Our Clients

Our Clients

Hear it directly from our clients.

Hear it directly from our clients.

Here's what the brands we work with have to say.

Working with Saddle Up has been one of the best professional relationships of my career. She gave me the quality content my social media needed, and combined with her work, the clients kept coming, I never had to chase them. We've been working together for six years now, and I hope it lasts many more.

Margaux Nicolay

Professional Rider & Coach

Working with Saddle Up has been one of the best professional relationships of my career. She gave me the quality content my social media needed, and combined with her work, the clients kept coming, I never had to chase them. We've been working together for six years now, and I hope it lasts many more.

Margaux Nicolay

Professional Rider & Coach

FAQ

FAQ

You have questions? We got answers.

Everything you need to know before we start working together.

Everything you need to know before we start working together.

Do you only work with equestrian brands?

Do you travel?

Can we work with you for photography only?

How much does a project cost?

How long before we see the images?

Who owns the images?

Ready to ride your brand forward?

Brand strategy, photography, and content, handled by someone who's actually been in the saddle.

Saddle up with us

© 2026 Saddle Up Agency

We ride for bold brands.

© 2026 Saddle Up Agency

We ride for bold brands.